Branding guidelines for the International Stroke Conference have been established to complement the American Stroke Association’s strategic mission to improve the cardiovascular health of all Americans by 20 percent while reducing deaths from cardiovascular diseases and stroke by 20 percent by 2020. View the Guidelines.
Each year thousands of stroke professionals form impressions about the International Stroke Conference which also reflect back upon the American Stroke Association and the American Heart Association. These impressions lead to judgments about the quality and worth of our organization, and determine how well we uphold our image as a premier source of stroke science.
In an increasingly cluttered communication environment, maintaining a strong, consistent image has numerous benefits for the International Stroke Conference and, consequently, organizations with which it is associated:
- Heightened professional awareness
- Enhanced credibility
- Greater ability to attract new participants
- Differentiation from competitors
- Improved fund-raising potential
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