Commission of Council Operations Committee

Updated:Aug 21,2012

NUMBER OF MEMBERS                
Twelve (12).

METHOD OF APPOINTMENT:       
The President appoints the chairman of the Council Operations Committee (COC) and in conjunction with the Chairman of the COC, shall appoint all Committee members with nominations from Scientific Councils, other science committees, and staff.  There is a total of 16 Scientific Councils made up of 13 Councils and 3 Interdisciplinary Councils.  Committee representation will rotate as members are appointed.  The Committee shall be made up of the chair and eleven (11) members, eight of whom will come from Scientific Councils, two (2) At Large members and one (1) Affiliate representatives all of whom are from various science disciplines and/or demonstrated business competencies. A minimum of one At Large member shall have business expertise preferably with a marketing background.

TERM OF OFFICE:                          
Members shall serve two-year terms and be eligible for one additional two-year term.  Terms will be staggered to ensure continuity.

FREQUENCY OF MEETINGS:       
Three face-to-face meetings per year plus meetings by teleconference.

RESPONSIBILITIES:                        
To conduct administrative, operational and coordination/oversight activities in support of all Scientific Councils in relation to financial management and American Heart Association (AHA) membership initiatives. 

  1. Promote, coordinate, and facilitate effectiveness of Scientific   Councils including their respective procedures, policies, membership activities, financial status strategic planning, advocacy and scientific endeavors.
  2. Manage membership dues and costs of member benefits through the operational, discretionary, and reserve funding mechanisms within appropriate accountability systems.
  3. Ensure successful execution of AHA’s Scientific Member Benefits Program.
  4. Facilitate Scientific Council involvement in the integration of science with local affiliates and other AHA Key Work Processes.
  5. Develop new and alternative funding mechanisms and evaluate revenue-generating strategies which will support the overall strength of Scientific Council programs and activities.
  6. Promote and coordinate multidisciplinary scientific, educational and advocacy activities with Affiliates and AHA National committees, educating members about AHA’s mission and organization as well as facilitate communication between COC and each Scientific Council.
  7. Propose modifications to the existing Scientific Councils to address emerging/interdisciplinary areas as needed.
  8. Communicate ongoing administrative activities of Scientific Councils to Science Advisory & Coordinating Committee (SACC).
  9. Provide feedback on effectiveness of staff support.

General Membership:

  1. Analyze trends and changes in the marketplace. Make recommendations for overall membership marketing strategy based in trends/changes.
  2. Generate ideas and provide content direction for key membership marketing campaigns by forecasting and setting goals through strategic planning initiatives.
  3. Facilitate communications between each Scientific Council and their Membership, Marketing and Communications Committee via a formalized liaison program or other means determined effective by the Committee.
  4. Analyze Return on Investment (ROI) for key marketing campaigns.
  5. Provide the OSO Marketing Department guidance in the creation of an annual marketing plan that will include strategies for recruitment, retention and the active involvement of members and fellows.
  6. Assist in the development of strategies to enhance Membership including Fellowship.
  7. Review and enhance benefits package as they relate to Scientific Council membership.

Membership Acquisition:

  1. Review current and future recruitment strategies and tactics. Provide ideas and guidance for recruiting new members.
  2. Consult with Scientific Councils and staff to identify potential target audiences and generate ideas for recruiting activities (e.g. web, conference, and one-on-one leadership recruiting efforts, etc.).
  3. Monitor plans and evaluate the AHA’s performance in acquiring new members

Membership Retention:

  1. Consult with Scientific Councils and staff to review current and future retention strategies and tactics (e.g. web, conferences, renewal marketing materials, and one-on-one efforts, etc.). Provide guidance for overall retention campaigns.
  2. Monitor plans and evaluate the AHA’s performance in retaining members.

Membership Communications:

  1. Increase the participation of current AHA members by coordination with the Communications Liaison of each Scientific Council to inform members of membership, marketing and communications activities.
  2. Provide direction for content and usability for MyAmericanHeart for Professional Web site. Management of the AHA Scientific Membership home page and each Scientific Council’s Web page.
  3. Provide overall content development and management of the AHA Scientific Membership Quarterly Newsletter to disseminate Scientific Council specific information. 
  4. Provide direction for overall membership web, email and print communications.
  5. Provide consultation related to editorial review of the Council quarterly newsletter – Council Connections.


Reports to Science Advisory & Coordinating Committee (SACC).

Approved by the AHA Board of Directors, February 22, 2002.
Revision approved by the Science Advisory & Coordinating Committee (SACC), February 19, 2004.
Revision to replace the words ‘IWG’ with ‘Interdisciplinary Council’, September 24, 2008.
Revisions approved by Council Operating Committee (COC), January 28, 2009.
Approved by Science Advisory & Coordinating Committee (SACC), February 25, 2009.
Revisions approved by Council Operating Committee (COC), May 6, 2010.
Revisions approved by Science Advisory & Coordinating Committee (SACC), June 23, 2010.


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